Shanghai Disney Resort General Manager: Shanghai - a win-win land where dreams come true

As it turned out, Shanghai Disney Resort achieved profit in its first full fiscal year, making it one of the most successful Disney resorts ever opened worldwide. To achieve an Authentically Disney and Distinctly Chinese feel, Disney has established a very strong relationship with its Chinese partners - a critical element of Shanghai Disney Resort’s success.“What reform and opening up has contributed to Shanghai Disney Resort’s success has been this common goal to understand the objectives and capabilities of each partner in a very pragmatic and open way,” added Philippe, who regards the Chinese partners as a key guide to help the brand to better understand the target consumers. He views them as invaluable, stating that “getting their guidance is critical.”

Since the park first opened, the “Shanghai Disney Effect” has been prominent. The Resort’s presence has created about 12,000 direct jobs, and close to 60,000 indirect job positions all over China, thus contributing to the economic growth of the country. It also plays a key role as a flagship example of the successful development of tourism in the city and works on supporting the growth of Shanghai and the city’s economic transformation towards a service-based model. By introducing new standards, the resort shares best practices with its Chinese partners to contribute to the growth of tourism in China and helps raise the level of service in the country. As Philippe said,“We’re here for the long term. We want to grow with Shanghai and contribute to the growth of Shanghai.”